The Impact of Exclusive Dramatic Content on Arab Digital Platforms (Shahid & Watch It) on the Value System of the Arab Family: An Analytical Study in Light of Cultivation Theory
DOI:
https://doi.org/10.31185/wjfh.Vol22.Iss2.1714Keywords:
Digital platforms, Cultivation Theory, value system, Arab family, ceiling of dramatic freedom, exclusive dramatic content, Shahid, Watch It.Abstract
Shahid and Watch It. It aims to uncover the implications of exclusive dramatic content on the value system of the Arab family by analyzing the concept of the “ceiling of dramatic freedom” and the non-traditional narrative and dramatic spaces it enables. The study adopts a qualitative descriptive-analytical approach, drawing on Cultivation Theory as an interpretive framework to explain the effects of repeated and intensive exposure to dramatic content on the formation of social perceptions and values. The study is applied to a purposive sample of exclusive dramatic works, namely the series Azmat Montasaf Al-Umr (Midlife Crisis) and Revo. The findings indicate that exclusive dramatic content does not merely reflect social transformations but actively contributes to reshaping the value system of the Arab family. This is achieved through expanding the boundaries of dramatic freedom, redefining gender roles, weakening patriarchal authority, and normalizing behavioral patterns that were previously socially rejected within the contemporary digital viewing environment.
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