Political Persona Marketing in News Bulletins: A Study of Dijlah and Afaq TV Channels
DOI:
https://doi.org/10.31185/wjfh.Vol21.Iss4.1272Keywords:
التسويق, الانموذج السياسي , النشرات الإخباريةAbstract
The current study aims at examining political model marketing in television News- Bulletins throughout the use of Content- Analysis. The research attempts to identify marketing methods, and employed forms of political marketing in News- Bulletins. The givin analysis is based on a set of categories which addresses questions and achieves objectives. Also, the research is classified as descriptive, depending on Content- Analysis, to achieve aims. Finally, Analytical sample consists of 184 News- Bulletins, equally shared with Dijlah and Afaq channels, with 92 from each.
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