Social Responsibility for Public Relations in the Digital Age Case study of Zain Iraq Telecommunications Company

Abstract

        The main aim of this research is to assess the extent to which public relations practitioners in practice follow Corporate Social Responsibility (CSR) guidelines when it comes and works on (CSR) standards in digital age, The study is a case study which uses in the questionnaire methodology by using convenience sample for (120) public relations practitioners working at Zain Iraq Telecommunications on the period (from 1 March to 30 April 2026AD) The results highlighted the significant proportion of respondents using digital applications and how they were increasingly depending on it for customers telecom service delivery, Results the main (CSR) standards identified by response were related to economic aspects, The relationship of usage rate and degree of reliance on digital applications, with the understanding level about (CSR) standard from respondents turned out to be statistically significant, Men and women, as well as subjects with good or low socioeconomic status had significant differences in awareness levels of these standards.