The impact of organizational performance on organizational reputation An analytical study in the Central Agency for Standardization and Quality Control
DOI:
https://doi.org/10.31185/wjfh.Vol22.Iss2.1602Keywords:
Organizational Performance, Organizational Reputation, Central Organization for Standardization and Quality Control.Abstract
The current research analyzes the impact of organizational performance on organizational reputation in public organizations. Its significance arises from environmental challenges that compel organizations to enhance performance to maintain their standing and improve their public image. The research problem concerns the unclear relationship between organizational performance levels and the organization’s position in its external environment, while examining the contribution of dimensions—job satisfaction, work commitment, training, and development—to organizational reputation dimensions: social responsibility, service quality, and innovation. A descriptive-analytical approach was adopted, with data collected via a questionnaire from 153 employees at the Central Organization for Standardization and Quality Control. Data analysis was conducted using SPSS 24 and Excel 2010, employing weighted mean, standard deviation, coefficient of variation, simple linear regression, and path analysis. The study found a significant impact of organizational performance on enhancing organizational reputation and improving internal and external standing.
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