NADIA KHALID AHMED AL-ANBAKI, Rese; ALI JABBAR AL-SHAMMARI, Prof.Dr. The Impact of Integrated Marketing Communications in the Housing Sector on the Purchasing Behavior of the Beneficiary Audience"A Field Study of the Beneficiary Audience of Residential Complexes in Baghdad. Wasit Journal for Human Sciences, [S. l.], v. 21, n. 3, p. 501–470, 2025. DOI: 10.31185/wjfh.Vol21.Iss3.1079. Disponível em: https://wjfh.uowasit.edu.iq/index.php/wjfh/article/view/1079. Acesso em: 24 jun. 2026.